Make Use of Regular Footfall In A Static Location
How to put together an attractive, powerful marketing message to be positioned in a static presentation board.
Businesses are spending an enormous 45% of their marketing budgets on digital advertising in 2020, but savvy organisations know better than to forget about the benefits of display marketing too. Whether you’re creating a display at a trade show, shop window, in a hotel lobby or a corporate office building, an attractive visual presentation can generate a lot of attention. Disinterested website users can click off your webpage just seconds after arriving on it. But once you draw visitors to view your physical advertising display, they’ll begin to consume the information before them, so long as you’ve put together a thoughtful presentation by following these tips!
Don’t Rush Your Display
As with all types of marketing, display advertising isn’t something that should be thrown together at the last minute. You’ll need to come up with a strategy about what you’d like this form of advertising to achieve, who you’re trying to appeal to, and what your priorities are in terms of promotions – namely, what product or service would you like to take centre stage?
Grab a pen and paper and begin brainstorming with your marketing team members to answer these questions and create the perfect strategy.
Change Your Display Up
Unless your advertising display is being used for a one-off occasion such as a trade show or networking event, you’ll usually want to position it in a static location that receives a lot of foot traffic going past. If it’s the same faces walking by every day, perhaps in and out of their corporate office, then you’ll need to work hard to keep them interested in your display. The best way to do so is by changing it up frequently. Marketers who choose to advertise in a static location often make use of a tamperproof display of materials such as posters or leaflets set behind glass. When you’re ready to change the display, simply use the adjustable handwheels to open the case and you can redesign your presentation quickly and with ease. Once you attract the eye, their interest will follow, and your potential customers will soon be reading your main marketing message and committing to your calls to action!
Use of Colour and Images
Visual aesthetics are at the heart of your marketing board, so make use of the right colours and images to grab the attention of your target market. Avoid bland colours such as black, grey, brown, or white and instead hit on advertiser’s favourites such as red which is truly eye-catching and thought to evoke power and energy! Other good choices might include pink which is calming and green which suggests your company is environmentally friendly. Don’t overlook the use of images either in your advertising displays. As much as you may want to try and get your mission statement across using your company motto, the human brain processes images up to 60,000 times faster than text, which allows you to create maximum impact with clever use of your company logos.
Physical display advertising is still an attractive prospect for marketing teams. If your brand could benefit from the attention that foot traffic in a static location can deliver, then start creating the perfect advertising display today!
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